This e-booklet explores the complex relationship between the HR profession and the negative perceptions associated with it. It highlights the true role HR professionals play within organizations and delves into the history of the profession and the reasons behind some of the negative behaviors associated with it. The booklet also offers practical solutions to address these challenges and provides valuable guidance for anyone working or aspiring to work in HR. Its aim is to change prevailing perceptions and highlight the true importance of this vital profession.