WalaPlus
Brand Identity Guidlines
Brand logo

We relied on drawing it in a geometrical way and adjusting the proportions in the positive and negative spaces. The heart symbol was chosen to express love, loyalty and smile to indicate the employee’s happiness and this is our main purpose And the right part, which goes deep into the heart, is like a soldier who puts his hand on his chest to indicate his affiliation to his army and to his commander, to give us in the end the current shape of the mark .


The exclusion zone refers to the area around a logo , specifying the amount of designed clear space or containing no other graphic or text that can sur round the logo . Elements that infringe on this space will be breaking the brand guideline .

Usage on background
- Don’t flip the icon .
- Don’t change the icon position .
- Don’t put the icon at center .
- Don’t make the icon not parallel to logotype .
- Don’t wrap .
- Don’t change width .
- Don’t change height .
Brand Typography
Madani Arabic

FF Shamel Family

Colors


Brand versions
The exclusion zone refers to the area around a logo , specifying the amount of designed clear space or containing no other graphic or text that can sur round the logo . Elements that infringe on this space will be breaking the brand guidelines .
